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— Case Study
Smiling Woods Yurts
Working as a white-label SEO partner for a consulting agency, we helped protect and grow organic search visibility for a handcrafted yurt builder through a major website relaunch, strengthening their SEO foundation so the new site could support long-term growth.
- SEO
- Technical SEO
- Web Support
- Analytics
Website
smilingwoodsyurts.comIndustry
Specialty Homes · Outdoor Structures
Business Type
Business-to-Consumer
Platform
Squarespace
Services Provided
SEO, Web, Analytics
Focus
Lead Generation, Site Optimization
— The Challenge
What Smiling Woods Yurts Needed
Smiling Woods Yurts designs and builds handcrafted, timber-framed yurts used as full-time homes, retreats, and studio spaces for customers across North America. Working in collaboration with Hackett Brand Consulting, they partnered with us after launching a newly redesigned website.
- The relaunch caused the short-term dip in organic traffic that often follows major site changes
- They needed confidence that the new site structure and product/service pages aligned with real search demand
- Removed and restructured pages created risk of redirect gaps and lingering technical issues that could erode hard-earned visibility
— What We Did
Protecting the Relaunch
We focused on tightening the SEO foundation of the new site by aligning pages with search demand, closing technical gaps from the relaunch, and supporting the site’s development with new pages and integrations.
Key Actions
Conducted keyword research and mapped target keywords to key pages across the site
Optimized on-page SEO, including titles, meta descriptions, image alt text, and internal linking
Implemented redirects for removed pages to preserve rankings and prevent broken links
Recommended URL structure improvements for consistency and readability
Added structured data, including organization, product/service, and FAQ schema
Resolved issues identified during a full technical review of site health
Provided web development support, including new page builds, third-party integrations, and optimization
— The Work
A Closer Look at the Website
— Results
The Impact
Post-launch monitoring in Google Search Console and Ahrefs showed traffic quickly recovering after the initial drop, with impressions and clicks tranding upward over the following months. Keyword rankings held steady through the transition with no major negative fluctuations, giving their key products strong visibility and a solid foundation for future growth.
Keywords on page one
0
Ranking in positions 1–5
Search impressions
0
K
After 3 months post-launch
Organic clicks
0
K
After 3 months post-launch