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— Web Services

Web Development That Builds a Stronger Digital Presence

Your website is often the first point of contact with potential customers, and it needs to make the right impression fast. Don’t let a subpar website hold your business back. Let us help you with a conversion-focused website that turns visitors into leads and customers.

Platforms We Build On

— What’s Included

Our Web Services

From initial design through ongoing maintenance, we cover every layer of your website so it performs and converts. Whether you’re starting from scratch or improving what you you already have, each service is scoped specifically to what your business needs, your goals, and what your audience expects.

Custom Website Development

Hand-built websites tailored to your brand and goals, on the platform that fits your business best.

New Website Builds & Full Redesigns
WordPress & Shopify Development
Landing Page Development
Custom Theme & Plugin Development

Website Design & UX

Design built around the journey your visitors actually take, clear, intentional, and built to convert.

UI/UX Design & Wireframing
Responsive & Mobile-First Design
Branding & Visual Direction
Conversion Rate Optimization (CRO)

E-commerce Development

Online stores built to sell, optimized for product discovery, customer experience, and checkout conversion.

Shopify & WooCommerce Builds
Product Page & Category Optimization
Payment & Checkout
Inventory & Third-Party Integrations

Performance & Optimization

A fast, technically sound website is the foundation every other marketing channel depends on.

Page Speed & Core Web Vitals
Technical SEO Foundation
Image & Asset Optimization
Security Hardening & SSL

Website Maintenance

Ongoing support to keep your website secure, current, and running smoothly, so you can focus on your business.

Security Monitoring & Updates
Plugin & Platform Updates
Content & Copy Updates
Bug Fixes & Technical Support

ADA Accessibility

Make your website usable for everyone and protect your business from accessibility related risks.

WCAG Compliance Audits
Remediations & Accessibility Fixes
Ongoing Compliance Monitoring
Accessibility Statements

— Why It Matters

What a Well-Built Website Actually Does for Your Business

Your website is working for you, or against you, every hour of the day, whether you’re watching it or not. Studies show that 75% of users judge a business’s credibility based on it website alone, and 53% of mobile visitors abandon a page that takes longer than 3 seconds to load. A website that isn’t built with purpose, performance, and your customers in mind isn’t just underperforming, it’s actively working against your business.

First impressions

First impressions form in seconds. A slow load, broken layout, or confusing navigation sends visitors away before they've seen what you offer, and they rarely come back.

Responsive reach

Over 70% of global web traffic now comes from smartphones. A website that isn't optimized for mobile doesn't just create poor experience, it effectively becomes invisible to the majority of potential customers.

Google ranks websites not just content

Page speed, optimized code, proper structure, and accessibility all directly affect your search rankings. We build with these technical factors in mind, so your website is search-ready from day one.

Ready to talk about your website?

No pitch, no pressure. Just a free and clear conversation about your goals.

— How We Work

What Working With GCD Actually Looks Like

We don’t disappear after kickoff and we don’t leave you guessing. Every web project follows a clear, collaborative process, with regular milestones, honest communication, and a direct line to those actually doing the work. From discovery all the way through launch and beyond, we are your partner.

Discovery

We learn your business first

Before we design anything, we take the time to understand your goals, your audience, your competitors, your current website’s strengths and weaknesses, and what success actually looks like for you.

Strategy & Design

We plan before we build

We map out website structure, design direction, and content strategy, and share them with you before any development begins. No surprises halfway through.

Build & Review

Development with regular updates

Work happens in clear milestones. You review, give feedback, and we adjust and refine until everything is right before we go live. You’re never left waiting and wondering.

Launch & Support

We don't disappear after launch

Ongoing support, maintenance, content updates, and performance checks. We stay involved after your website goes live to make sure everything keeps running smoothly.

— Who This is For

Built for Businesses Like Yours

Whether you’re starting from scratch, refreshing an outdated website, or looking to improve what you already have, we meet you where you are. We work with you to help turn your website into a true business asset, building a foundation for long-term growth, not just another item on a to-do list. No matter what stage your website is in, we’re here to help you build something that works hard, and we do it as partner, not just service providers.

Businesses ready to level up

Your current website is a DIY build, a basic template, or something that no longer reflects where your business actually is.

Due for a redesign

Your website is slow, hard to update, not converting, or doesn't represent the quality of your business anymore.

Selling products online

You need an e-commerce experience that is fast to navigate and built to convert browsers into buyers.

Generating leads through your website

Your website is your primary sales tool and needs to be built to capture the right visitors into real inquiries.

Navigating ADA compliance

Your industry requires WCAG compliance, and you need a partner who understands both the technical and legal side of accessibility.

Looking for a long-term web partner

You don't just need a website built once, you need someone invested in keeping it performing well as your business grows.

— Why GCD

Why Partner With Gray Coyote Digital for Your Website

With over 20 years of combined industry experience, we bring a depth of knowledge and tools to every web project that goes beyond design and development. An an independent agency, we offer direct and personal collaboration, and our broader capabilities across SEO, analytics, social media, and paid media mean your website is built as part of a complete digital strategy. When you work with us, you work with us directly, always.

20+ years of combined web experience

We bring over two decades of hands-on development and design across platforms, industries, and project types. Real-world experience, not entry-level work.

Built and optimized websites across 20+ industries

From healthcare and financial services to hospitality, e-commerce, and defense. We know what different audiences expect and how to build for their specific conversion goals.

SEO, performance, and accessibility from day one

We don't treat these as add-ons. Optimized code, fast load times, proper structure, and WCAG compliance are built into every website from the start. So you're not paying to fix them later.

Test, review, and built to last

We don't compromise on quality when it comes to our work. Every website we deliver goes through quality assurance testing across devices, browsers, and screen sizes before anything goes live.

Design that's built to perform

Custom design and development optimized for conversions. We design with both aesthetics and results in mind, so you have a solid digital foundation designed for future growth.

Built around your business and designed to scale

We scope every project to where your business is today and where it's going. Your website should grow with you, not become a constraint the moment your needs change.

— Our Work

Web Projects We've Delivered

A sample of the web work we’ve delivered, spanning multiple industries, platforms, and project types. Each case study walks through the challenge we were brought in to solve, our approach to solving it, and what the outcome looked like for the client.

Hospitality • Special Homes • Outdoor Structures

Smiling Woods Yurts

Website and SEO for a unique outdoor glamping brand, building a digital presence that matches the authenticity and character of the experience itself.

Transportation • Rideshare

Impeccable Rideshare

Web presence for a premium rideshare and limousine service. A clean, conversion-focused website communicating reliability and service quality to both individual riders and corporate clients.

— FAQS

Common Questions About Our Web Services

Don’t see your question here? Reach out directly, and we’ll be happy to talk through what you need before you commit to anything.

How long does a website project take?

Most custom website builds take 6-12 weeks from kickoff to launch, depending on scope and complexity. A landing page or smaller website can move faster, whereas a full e-commerce build or large multi-page website may take longer. We’ll give you a realistic timeline in your proposal before any work begins.

Do you work with my existing website, or do you rebuild from scratch?

Both. If your current site has a solid foundation, we can design or update it without rebuilding from scratch. If the existing build is outdated, poorly coded, or causing performance problems, we’ll be straightforward with you about whether a rebuild is the better path forward. We evaluate your current setup first and give you an honest recommendation.

What is a responsive website?

A responsive website automatically adjusts its layout, content, and design to fit any screen size. Whether someone is viewing it on a desktop, tablet, or smartphone. A responsive design fluidly adapts to fit whatever screen it’s displayed on, providing a consistent, user-friendly experience no matter the device.

Why is a mobile-friendly website important?

With more than 60% of all web traffic now coming from mobile devices, this means that the majority of your potential customers are finding you on a phone, not a desktop. A website that isn’t mobile-friendly is far less likely to convert visitors into leads. Beyond user experience, Google also prioritizes mobile-friendly websites in search rankings.

How to you make sure my website works on mobile?

We build mobile-first. Meaning we design and develop for the smallest screens first, then scale up to desktop. Every website we deliver is tested across multiple devices, browsers, and screen sizes before launch. Mobile responsiveness is a requirement, not an afterthought.

What's included in website maintenance?

Our maintenance services typically include security monitoring and updates, plugin and platform updates, content updates, performance checks, and technical support for anything that comes up. The specific scope depends on your website and needs. We define it clearly in your proposal so there are no surprises about what is covered.

Will my new website help with SEO?

Yes. We build technical SEO foundations into every website from the start. That includes clean code, fast load times, proper heading structure, image optimization, schema markup, and mobile responsiveness. We don’t include full keyword strategy as part of a standard web build, but the foundation we lay makes SEO work more effective from day one. If you need full SEO strategy as well, we offer that as a separate service.

What platforms do you build on?

We work primarily with WordPress, Shopify, WooCommerce, Squarespace, Wix, HubSpot CMS, and Webflow, but have worked on a variety of other platforms. If you’re not sure which platform fits your goals, we’ll give you an honest recommendation, including when a simpler solution is actually the better one.

What happens after my website launches?

Your website launch is just the beginning. We offer ongoing maintenance and support for websites we build, and we stay available for updates, new pages, performance improvements, and any issues that come up. And if you want more active ongoing involvement, our other services pair well with a new or refreshed website.

— Get in Touch

Ready to Talk About Your Website?

Every web project starts with a discovery meeting. Tell us a little about what you need, and we’ll get back to you within two business days.