Smiling Woods Yurts
Business : Business-to-Consumer
Focus : Lead Generation, Site Optimization
Industry : Specialty Home & Outdoor Structures
Platform : WordPress
Overview
Smiling Woods Yurts designs and builds handcrafted, timber-framed wooden yurts that serve as full-time homes, retreats, and studio spaces for customers across North America. Working in collaboration with Hackett Brand Consulting, they partnered with Gray Coyote Digital to protect and grow their organic search visibility after launching a new website. Our engagement focused on tightening their SEO foundation so the new site could support long-term, sustainable growth.
Problem
Following the launch of their redesigned website, Smiling Woods Yurts saw the typical short-term dip in organic traffic that often accompanies major site changes. They needed confidence that their new site structure, product/service pages, and supporting content were aligned with real search demand and easy for both users and search engines to navigate. At the same time, they wanted to avoid lingering technical issues or redirect gaps that could erode hard-earned visibility.
Solution
We supported Smiling Woods Yurts with a range of SEO improvements focused on increasing search visibility, improving on-page relevance, and strengthening the technical foundation of the website, along with web development support for new pages and integrations:
- Conducted keyword research and mapped target keywords to key pages across the website
- Optimized on-page SEO, including titles, meta descriptions, image alt text, and internal linking
- Provided recommendations to improve URL structure for consistency and readability
- Implemented redirects for removed pages to preserve rankings and prevent broken links
- Added structured data including organization, product/service, and FAQ schema
- Resolved issues identified during our technical review to improve overall site health
- Provided web development support, including new page builds, third-party integrations, and optimization
Results
Post-launch monitoring in Google Search Console and Ahrefs showed that traffic quickly recovered after the initial drop, with both impressions and clicks trending upward over the following months. Overall keyword rankings remained stable, with no major negative fluctuations after the redesign. Today, 139 keywords for Smiling Woods Yurts are ranking on the first page, giving their key models strong visibility and providing a solid SEO foundation for future growth.
Keywords of Smiling Woods Yurts
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Currently ranking on the first page (positions1-5)
