Ashton Patel
I design and build websites. That’s the simplest way to put it, and it’s the part of the work I’ve always enjoyed most. With over 10 years of experience, I like building things from scratch, solving problems along the way, and putting something out into a platform that’s used by billions of people. Whether it’s figuring out a custom solution in code or working through the details of a layout, I’ve always been drawn to the hands-on, technical side of the work.
I co-founded Gray Coyote Digital because I wanted to do that work on my own terms, directly with the people who need it, without layers getting in the way. I lead the web development and design side of the agency, and I’m involved in every project from the first conversation to launch.
Before Gray Coyote Digital
My career started at a small agency where I was handling both development and UI/UX from day one, designing pages layouts, thinking through user flows, and building it all in code. From there I moved to a larger agency, where I eventually managed my own development team, working alongside dedicated SEO, PPC, and design teams on projects at a bigger scale.
Across those roles, I’ve built over 100 websites for companies across a wide range of industries, ranging from a regional healthcare network and a direct-to-consumer e-commerce brand to a publicly traded building systems company who liked our work enough to bring us on for several of their subsidiary sites. That kind of variety gives you a real understanding of how different businesses need to be presented online, because no two industries communicate the same way. Every project comes with its own set of challenges, and more often than not, those challenges are what push you to build something you haven’t built before.