Gray Coyote Digital

Cascade Power Systems

URL : https://www.cascadepowersystems.com/

Business : Business-to-Business

Focus : SEO Foundation, Lead Generation

Industry : Marine and Defense Electrical Systems

Platform : Squarespace

Services Provided : SEO, Analytics

Overview

Cascade Power Systems provides integration, installation, commissioning, and training services for marine and mission-critical systems for companies and agencies across the marine, aerospace, defense, commercial, and civilian sectors. Their capabilities include switchboard integration and automation, marine systems integration, and certified mil spec fiber-optic installation and termination. They work with engineering firms, shipyards, and government agencies to deliver reliable solutions that meet demanding technical standards. Their partners include organizations such as the USAF, USN, USCG, and SpaceX.

Working in collaboration with Hackett Brand Consulting, Cascade Power Systems partnered with Gray Coyote Digital to strengthen their search visibility and improve how their expertise and capabilities were presented online. Our work focused on building a stronger SEO foundation, refining on-page content, and helping the website better support long-term brand growth.

Problem

Cascade Power Systems had a functional website, but it was not generating any meaningful visibility or traffic. Organic performance was limited, including very little branded search activity, which reflected low online awareness and a limited digital presence. Important on-page SEO elements, such as titles, meta descriptions, and header structure, were either missing or not fully optimized, making it more difficult for search engines to understand and rank the site effectively.

Solution

Our work focused on building a stronger SEO foundation for Cascade Power Systems while improving search relevance, website clarity, and performance tracking. This included a combination of on-page optimization, technical review, and recommendations for long-term growth.
  • Set up tracking tools like Google Analytics and Google Search Console
  • Improved on-page SEO across the site, including titles, meta descriptions, and header tags
  • Added image alt text for accessibility and search term relevance
  • Strengthened internal linking to improve site structure and navigation
  • Reviewed technical SEO limitations, including schema restrictions and sitemap issues
  • Reviewed technical SEO limitations, including schema restrictions and sitemap issues
  • Recommended next steps for growth, including a contact page/content, a stronger social media presence, creating a Google Business Profile, and ongoing blog content

Results

As a result of these updates, the site is now fully indexed by Google and visible in search results. With the core SEO foundation in place, Cascade Power Systems now has clearer performance tracking through Google Analytics and Search Console, making it easier to measure visibility and monitor progress over time. Although traffic is still in the early stages, the website is now better positioned to support future growth through our brand-building efforts and ongoing optimization.