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— Case Study
Cascade Power Systems
Building a stronger SEO foundation for a marine and defense systems integrator, improving how their technical expertise and capabilities are presented online so the website can support long-term brand growth.
- SEO
- On-Page Optimization
- Technical SEO
- Analytics
Website
cascadepowersystems.comIndustry
Marine & Defense Electrical Systems
Business Type
Business-to-Business
Platform
Squarespace
Services Provided
SEO, Analytics
Focus
SEO Foundation, Lead Generation
— The Challenge
What Cascade Power Systems Needed
Cascade Power Systems provides integration, installation, commissioning, and training for marine and mission-critical systems, working with partners like the U.S. Air Force, Navy, Coast Guard, and SpaceX. Their capabilities were impressive, but their website wasn’t communicating that to search engines or potential clients.
- The site was functional but generated very little organic visibility or traffic
- Branded search activity was minimal, reflecting low awareness despite a strong industry reputation
- Key on-page elements like titles, meta descriptions, and header structure were missing or under-optimized
- No tracking was in place to measure performance or understand how visitors found the site
— What We Did
Building the Foundation
Working in collaboration with Hackett Brand Consulting, we focused on giving Cascade Power Systems a solid SEO foundation by improving search relevance, site clarity, and performance tracking through on-page optimization and a technical review, along with recommendations for long-term growth.
Key Actions
Set up Google Analytics and Google Search Console for performance tracking
Optimized SEO titles and meta descriptions across the site
Restructured header tags for clearer content hierarchy
Added image alt text for accessibility and search relevance
Strengthened internal linking to improve site structure and navigation
Reviewed technical SEO limitations, including Squarespace schema restrictions and sitemap issues
Recommended next steps for growth: dedicated contact content, a Google Business Profile, a stronger social presence, and ongoing blog content
— The Work
A Closer Look at the Website
— Results
Where Things Stand
With the core SEO foundation in place, Cascade Power Systems is now fully indexed by Google and visible in search results. Performance tracking through Google Analytics and Search Console gives them clear visibility into how their site is performing, something they didn’t have before.
We wrapped the engagement with a clear set of recommendations for their next phase of growth, so the team has a roadmap to build on. The groundwork is done, and the website is now positioned to support their brand-building efforts going forward.