Pueblo Radiology Medical Group
Overview
Pueblo Radiology Medical Group, located in Santa Barbara, California, is a medical imaging group that has provided a wide range of diagnostic imaging services since 1957. Their imaging services include MRI, CT, ultrasound, X-ray, mammography, fluoroscopy, and diagnostic and therapeutic image-guided procedures. Their team of fellowship-trained physicians and specialists helps serve patients, referring physicians, and hospital affiliates, focusing on a full range of medical imaging procedures and a high standard of care.
Pueblo Radiology partnered with Gray Coyote Digital to strengthen the SEO foundation of their website, improving on-page optimization and fixing technical issues that were limiting search visibility.
Problem
Pueblo Radiology has strong imaging service offerings and local relevance, but the website needed a stronger SEO foundation to improve search visibility and performance. On-page elements, such as metadata, headers, image optimization, and internal linking, needed improvements, while technical issues like multiple H1 tags, broken links, redirecting issues, and Google Search Console validation errors were creating additional limitations. These issues and limitations on the website needed a more structured support for long-term growth through stronger service targeting, medically reviewed content, and local trust signals such as reviews.
Solution
We started with a full technical audit of the Pueblo Readiology website and focused on strengthening their SEO foundation through on-page optimization, technical cleanup, structured data implementation, and performance setup and tracking. We also provided recommendations to help support future organic growth.
- Fixed Google Analytics configuration issues to ensure more accurate tracking
- Performed keyword research for key pages and physician pages
- Wrote and updated SEO titles and meta descriptions across the website
- Added alt text to key site and physician images
- Implemented schema markup across relevant pages, including Local Business, About Page, Medical Web Page, Service, and Contact Page schema
- Added internal links to improve site structure and navigation
- Resolved technical SEO issues, including multiple H1 tags, redirect issues in the sitemap, internal HTTP links, missing meta descriptions, broken pages, and links to broken pages
- Redirected 125+ “page not found” URLs identified in Google Search Console and initiated validation
- Removed external outbound links and supported the requested design-related link styling updates
- Provided recommendations for future growth, including review generation, dedicated service pages, and high-quality medically reviewed content
Results
Through our efforts, we had significantly improved the website’s SEO foundation and overall search readiness. On-page optimization, structured data, internal linking, and technical issue cleanup were completed across the website, improving crawlability, page quality, and search engine understanding. Google Search Console data showed strong first-page visibility for a wide range of radiology-related keywords, with more than 200 non-branded terms appearing on page one, while Google Analytics reflected more than 7,000 sessions over the first three months of the year. With the foundation complete, Pueblo Radiology is now in a much better position to build on that visibility through service-specific pages, stronger review generation, and medically reviewed content that supports both patient trust and long-term organic growth.
Organic sessions
0
Over 3 months (January to March 2025)
Non-branded keywords
0
Appearing on Google’s first page